Kraft launched a bid for Cadbury


The U.S. power company Kraft Foods (KFT) (Oreo, Milka, Lu, Chips Ahoy etc. ..) today launched a takeover bid for Cadbury (CBRY) (manufacturer of chewing gum and chocolates possessing brands like Trident, Bubbaloo or Halls among others).

While a year ago, the entry in September, marked the demise of corporate transactions, it appears that this September we are starting to emerge with such force, especially in regard to acquisitions made by industrial enterprises with a powerful market position that exploit the situation to acquire rivals and strengthen their strategic positioning (the last was the acquisition of Marvel by Disney).

In this case the offer made by Kraft Foods has been at 745 pence per share from Cadbury, which is valuing the company at approximately 10,200 million British pounds. Kraft will pay 300 pence per share in cash and the rest offering 0.2589 shares of Kraft for each share of Cadbury (the offer part payment in shares seems to be one of the new guidelines in this post credit crunch).

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